SAAFoST Cape Branch Event: Notice to National members

Making A Difference In The Global World Market

You are invited to register for a seminar focussing on what is new in the field of sensory and consumer research as applied to the South African industry


Monday, 2 April 2012


8:30 for 9:00


Department of Food Science, Stellenbosch University; c/o Hammandshand & Helshoogte Roads, Stellenbosch.

Keynote Speaker

Prof Margrethe Hersleth, senior research scientist at Nofima, Norway & Adjunct Associate Professor, Norwegian University of Life Sciences. Her main research interests are sensory perception of food in general, and how product information and consumers' expectations affects sensory perception and consumer choice. As she has been involved in a number of EU-projects, there will also be emphasis on the European consumer.


8:30 Registration & Early Coffee
9:00 Prediction of food choice: Challenges related to measuring consumers' responses
Margrethe Hersleth, Nofima, Norway
9:45 Satisfying consumer expectations - sensory challenges for the food industry
Rosie Maguire, InEssence
10:10 Challenges and opportunities for sensory science in Africa
Riëtte de Kock & Janette Saidu, University of Pretoria
10:35 Tea / Coffee
11:05 The sensory profile of South African herbal teas - new insights
Nina Muller, Stellenbosch University
11:30 Tips from the sensory laboratory: Recruiting, training & maintaining sensory panels
Jean-Mari de Klerk & Marise Kinnear, University of Pretoria
11:55 Driving Chenin blanc as the South African white wine using sensory and consumer research strategies
Hélène Nieuwoudt, Stellenbosch University
12:20 Traditional food in the European context and attitudes to innovations in this product category
Margrethe Hersleth, Nofima Norway
12:45 Finger lunch


R250 (Excl VAT)


Before or on Tuesday, 27 March 2012 to Jennifer Ricketts on 021 505 2088 or email:


Direct deposit or electronic transfer into our bank account (see below) and email proof of payment to Jennifer Ricketts.
No money will be accepted at the event.

Banking Details

Account Name: SAAFoST
Bank: ABSA
Account No.: 920 582 0197 (Savings Account)
Branch Code: 632005
REFERENCE: "CB" your initial and surname; and event date e.g. CB-AN Other 2April2012

The seminar is generously sponsored by SAAFoST, Stellenbosch University & University of Pretoria. Places are limited to 100 delegates, so book early to avoid disappointment. We look forward to seeing you there!

Kind regards

Jacques van den Berg
Chairman: Cape Branch Committee Tel: +27 21 859 7000; e-mail: