SAAFoST Sensory Forum Northern Branch Lecture Event

"The power of food images communicate important information to consumers"

SENSORY FORUM: 25 July 2013, Thursday

Food images evoke certain emotions, and may make sense to the viewer or not. An image has a message that the viewer decodes and consequently an experience follows, which could be pleasing or not. These content-driven messages, which are encoded through their talent by food stylists and are then interpreted by consumers, which in turn contribute to an altered persuasion or behavioural intention.

Please join us for a meal and an interesting sensory presentation on understanding how consumers respond to content aesthetics, as a result of how they interpret content through their senses, which greatly benefits the food stylist, ultimately influencing the marketing of food.

Date:

Thursday, 25 July 2013

Venue:

University of Pretoria, Old agriculture Building (Food Science Building)
Corner of Prospect and Festival Streets, Pretoria
Please see map below.

Programme:

TIME SCHEDULE
13:30 - 14:00 Registration
14:00 - 14:30 Sensory Games/Exercise
14:30 - 15:00 Sensory Presentation by Hennie Fisher
15:00 - 16:00 Light supper is served & networking

Cost:

R50. This includes a light supper of a selection of winter soups, and home made breads, juice and coffee.

Deadline for bookings: 12h00 Friday, 19 July 2013.

Booking:

Please click here to register and pay for the event.

Cancellation:

If you cannot make it, please cancel by Friday, 12h00 19 July 2013 or, preferably, send someone in your place.

Directions:

ON THIS MAP WE ARE BUILDING 34

FROM THE NORTH
Take the N4 offramp (Witbank highway) from the N1 Polokwane highway. Follow the N4 (west) as it becomes Pretorius Street towards the city centre. Turn left into Gordon Road, which later becomes Duncan Street. Pass several traffic lights and turn right into Lynnwood Road. After approximately 0.8km, the University of Pretoria's main entrance is on your right. Pass the main entrance and continue along Lynnwood Road to the next set of traffic lights (University Road). Turn right into University Road. Use entrance number 6 (see the map above) to enter the main campus. The Mineral Sciences Building (building number 27 on the map) is located on your left as you enter the campus.

FROM JOHANNESBURG
Take the Lynnwood Road offramp from the N1 (north) highway. Turn left into Lynnwood Road, and continue along Lynnwood Road (west) passing several traffic lights. At the second set of traffic lights after the intersection with Duncan Street, you will find the University of Pretoria's main entrance on your right. Pass the main entrance and continue along Lynnwood Road to the next set of traffic lights (University Road). Turn right into University Road. Use entrance number 6 (see the map above) to enter the main campus. The Mineral Sciences Building (building number 27 on the map) is located on you left as you enter the campus.

FROM O.R. TAMBO INTERNATIONAL AIRPORT (JOHANNESBURG INTERNATIONAL)
Follow the signs to Pretoria. Take the N1 (north) offramp from the R21-highway and follow the N1-highway to the Lynnwood Road offramp. Turn left into Lynnwood Road, and continue along Lynnwood Road (west) passing several traffic lights. At the second set of traffic lights after the intersection with Duncan Street, you will find the University of Pretoria's main entrance on your right. Pass the main entrance and continue along Lynnwood Road to the next set of traffic lights (University Road). Turn right into University Road. Use entrance number 6 (see the map above) to enter the main campus. The Mineral Sciences Building (building number 27 on the map) is located on your left as you enter the campus.

FROM THE WEST
Follow Schoeman Street or Church Street in an easterly direction to Gordon Road. Turn right into Gordon Road, which later becomes Duncan Street. Pass several traffic lights and turn right into Lynnwood Road. After approximately 0.8km, the University of Pretoria's main entrance is on your right. Pass the main entrance and continue along Lynnwood Road to the next set of traffic lights (University Road). Turn right into University Road. Use entrance number 6 (see the map above) to enter the main campus. The Mineral Sciences Building (building number 27 on the map) is located on your left as you enter the campus.