About this Event

Communicators need to be realistic; often simply providing more information will have limited success in influencing people. We must do more than provide better information, we need to 'nudge' consumers to reason and self-reflect to help them discern between truth and fiction. Behavioural Science offers some useful approaches.

During this event, our speakers will share their knowledge on fantastic topics such as:

  • Cognitive biases that make critical thinking difficult
  • Why we are overly confident in our biased and wrong thinking
  • Why simply providing information (the deficit model) is usually not enough, and how to 'nudge' people into serious re-consideration of their beliefs

For more information and registration details click here.